There are unfortunate events in life that have and will continue to affect the majority of people on earth. These negative circumstances have occurred “consistently” for thousands of years regardless of era, culture, market condition or chance.
Often times these stresses are negative and have a profound effect on our lives. The Holmes And Rahe Stress Scale is often used by doctors to note the connection between illness and the most stressful life events. Holmes and Rahe found that “The more stressful the event, the higher likelihood of illness. This result held true cross-culturally (looking at Japan and Malaysia in addition to the United States)”.
…distress life events are chief reasons that motivate people to buy and sell real estate
Sometimes strain and pressure can also originate from positive life events. For example, starting a new job can be a happy occasion. However, moving to another state before starting work can cause anxiety.
Moving, is a disruption of routine. A spouse may have to find another job in the new city to support the other and complete the move. Kids would leave their friends and have to readjust to a new school and environment. Any distraction of the normal routine causes stress for the entire family.
When these life events occur, they can also force real estate transactions. Christopher Tarver Robertson, who is an expert in Health Law at Harvard University found that, “seven in ten homeowners experienced a significant medical distress in the two years preceding their foreclosures.”
Like foreclosure, these distress life events are chief reasons that motivate people to buy and sell real estate. These situations can usually be grouped into SEVEN categories:
The 7D theory is an innovative system of ideas, programs and lead generation principles that are applied to help those facing life events that have caused disruptions. The success of this theory is based primarily on data analytics and consistency of controlling value based random variables. Put in another way, there are very high likelihoods of success of converting leads into listings if certain processes are followed. We know the processes are successful not just because of experience and results but because of statistical data.
Eureka Realty has structured its organization and is currently positioning a network of real estate transaction teams to address this niche. This www.7DTheory.com blog serves as a resource to inform and educate realtors about the 7D Theory process so they can identify and help home owners reduce their stressful situations.
In my 15 years’ experience, I’ve worked with real estate brokers in Texas, California, Ohio, Georgia, and Florida. One thing they all had in common is they generated leads by chance. Chance isn’t a bad thing. Chance just isn’t the most reliable or dependable way to generate leads. If you pay Zillow enough money, your picture and contact information will pop up on the sidebar of the screen when a prospective buyer is searching the internet for a home in your area. And yes, there is a “chance” they will call you.
The reason it’s not the best thing is because there are too many random variables you cannot control. You cannot verify if the person who calls will be qualified, their true motivation or even when your contact information will appear in Zillow’s rotation.
Probability is the measure of the likelihood that an event will occur. Calculating probability allows you to use logic and reason to improve success in a certain event even when a goal has varying degrees of uncertainty. Probability is not chance. The difference between the two is simple. Probability determines a possibility based on data and statistics whereas chance is something that happens unpredictably by luck or fortune.
Sutton’s Law of Money
This type of focused “Niche” marketing is like fishing where the fish are! The client is driven because they have real estate needs that “MUST” be addressed immediately. The 7D Theory allows you an intimate understanding of the motivations of sellers in your areas real estate market. Evaluating the demographic and psychographic influence affords you a steady stream of consistent leads. Strategic targeting creates unique opportunities in market that will increase the number of your buyer clients as well. Moreover, our research techniques allow us to identify the motivated seller before the market even knows they exist. Sometimes distressed owners are approached with proactive solutions (as well as a contract) before they have even considered their problem.
Sutton’s Law is the focus on situations that occur consistently at all times, places and occasions.
If you are interested in helping distressed clients list their homes through the 7D Lead generation program please call Keith Jackson at 321.662.0422 or KJ@EurekaFlorida.com.