Social Media is the ultimate lead generation tool to contact potential customers. Staying in front of the client so you can present your solution is key to gaining the listing. Social media helps you to showcase your brand, your programs and respond to buyer or seller problems immediately.
Vorsight, a sales consulting, firm explained that distress sellers fall into three categories “Not ready, poised to begin and ready to list”
Only 3% of distress sellers will be actively ready when approached with ideas to remedy their situation. So basically, 97% of the subject targets will not be ready when you attempt to contact them. So it is important to stay in front of this group at all times so your ready when their desires change. Social media allows you to keep that message in front of these clients.
Knowing what platform to use and when to post is key to taking advantage of some of the most powerful social media sites in business.
These are the eight platforms that showed the most participation from realtors.
Source: National Association of Realtors
Best days to post on Facebook are Saturdays and Sundays. 3pm will get you the most clicks and 1pm the most shares – HubSpot
Benefits:
Drive website traffic: Facebook drives 25% of all referral traffic online. (Source: Fitsmallbusiness.com)
Targeted advertising: Facebook advertising allows you to target very specific demographics, based on location, age, gender and interests. For example, it allows you to target users by criteria such as location, education level, industry and even purchase history. There is also an option to install a Facebook pixel on your website and use it to retarget users. These customers are far more likely to convert into solid leads and sales
Generate business leads: Your audience of Facebook ‘likes’ can be a great starting point to gather sales leads. You can use competitions and giveaways to gather email address to build your marketing lists.
Customer service and feedback: Facebook allows two-way communication between businesses and their customers. You can use the messaging service to deal directly with your customers. Reviews and comments can be a great way to gather customer feedback and find areas for improvement.
Monitor and improve: Data from your page’s ‘Facebook Insights’ gives you the ability to better understand what content works best and plan for the future. (Source: NIBusinessinfo.co.uk)
The best time to use Twitter is during lunch breaks; 12pm to 3 p.m. and during commute times and 3pm, 5pm and 6pm. – Buffer
Twitter is a hard nut to crack and definitely, audience dependent, like Facebook. It is often treated like a RSS feed and something to read during down times like commutes, breaks and so on. (Source: HubSpot)
Benefits:
- Contact Millennials
- Increase brand awareness
- Keep up with the latest trends in your industry
- Promote your blog content, videos, presentations, etc.
- Boost your website SEO
- Drive website traffic
- Get instant feedback about service
- Gather real-time competitive intelligence
- Monitor your brand reputation
- Gain direct access to high profile or hard to reach individuals (Source: AIS Media)
The best days to post to Instagram are on Monday and Thursday. Posting a video on Instagram gets 34% more interactions. – HubSpot
Instagram users are on a platform meant for mobile, which means they tend to use the network all the time, anytime.
Instagram is so huge because building a social network that connects people solely through visual elements is a powerful way to capture – and sustain – our attention.
Instagram content drives more engaged traffic than other visual social content from YouTube or Pinterest. Additionally, Instagram helps you engage with your audience on the social platform, increasing the chance that you can bring customers back for repeat purchases. (Source: Yotpo.com)
Remember: The best time to post is between 8am – 9am and avoid posting at 3pm – 4pm.
The best time to post on LinkedIn is during business hours on Tuesday, Wednesday and Thursday between 7am – 8am, Noon and 5pm to 6pm. – HubSpot
96% of sales professionals use LinkedIn at least once a week and spend an average of 6 hours per week on LinkedIn. (Source: The Sales Management Association)
Benefits:
- The largest professional social network LinkedIn with 450 million + members
- 106 Million unique users per month
- 42 Million unique monthly mobile members
- 70% of LinkedIn users are from outside the US
- Geographical Reach is 200 Countries & Territories
- Average time a user spends on Linkedin per month is 17 minutes (Source: Digital Doughnut)
The best time to post on Google is Wednesday; at 9am, 11am, and between 12pm – 1pm. – HubSpot
Writing in the About section of your Google+ profile content will end up being used by Google as your page’s meta description when it shows up in the search results. (Source: Yahoo Small Business)
Google+ content gets indexed immediately and shows up in search results Google+ pages and profiles can greatly help your SEO.
Google+ is a powerful search engine marketing tool for companies, influencers, and your own personal branding. Sharing blog posts on Google+ in particular is an excellent way to …Rank for keyword terms that you might otherwise not be able to Drive search traffic to your Google+ profile and then back to your blog and website
Share blog posts, using the blog post title, immediately after publishing is the fastest way to get your URL indexed and crawled to rank on Google search.
The more people you have in your circles, allows you to show up in search results! Add everyone you email to a Google+ circle.
The best time to post on Pinterest is 8pm to 11pm especially on Saturdays. Make sure you have a “call to action” 80% of people that see your content peak times won’t interact otherwise. – HubSpot
More than one hundred and fifty million people around the world are active on Pinterest in any given month. These users have created a jaw dropping fifty billion pins on more than a billion different boards.
Pinterest Users are More Likely to be planning a Move
Pinterest users are 47% more likely to experience a major life event life in the next six months. Increasingly they are using Pinterest to help gather ideas and plan for that major life event.
Pinterest Users Are High Earners
With a median age of 40, half of all Pinterest users earn more than $50,000 per year, 35% earn $75,000 or more per year, and 10% earn $125,000 or more per year. That means that on average, a Pinterest user is likely to be able to afford a new home.
It’s Not Totally Overrun by Realtors… YET!
Was this blog helpful let me know in the comments section. To learn more about social media selling and converting leads into listings visit www.EurekaFlorida.com or Contact Keith Jackson at KJ@EurekaFlorida.com.
